Soft Paste Zoe Williams 15.06.13 - 06.07.13
SWG3 Gallery, Glasgow
Soft Paste is Zoe Williams’ first solo show in Scotland. This installation tastefully revolves around a new video piece acting as an advert mysteriously promoting the handcrafted and readymade objects displayed in the space.
The exhibition soundtrack is remastered from an advert for GUCCI Flora perfume and acts as a dark church choir, drawing a line between the club and a place of worship. The video languorously discloses shapes and textures directly echoing the other pieces. I feel love could find its origins between the abstract gimmicks of car advertising and a ironic teleshopping. Although it doesn’t properly sell anything, it is easy to perceive the fetishisation and adoration of such product representation.
The show plays on several dimensions of reality; from the objects extracted from the film to the polished plinths referencing car bodies or haute couture fashion displays. These objects are shiny, precious and smell good but as attractive they can be, no touching is allowed! Frustration is also part of the experience. The incense smoke, the soap cast from a 3D combine to the soundtrack create a perfect atmosphere inviting us to connect our spirit to our body in a very slow dance.
Zoe’s installation immerses the visitors into a world where lust, fetishistic objects and references to fashion advertising collide. Her glamorous aesthetic turns the gallery into a dark club where ambiance, attitude and body language play a decisive role.
Camille Le Houezec & Joey Villemont
The Limited edition publication ‘Soft Paste’ containing a poem by Laurence Figgis and a more formal text relating to the show also written by Laurence Figgis are available in the Gallery Office
Supported by Creative Scotland, Arts trust Scotland and Glasgow Life.
In the physical world, IOP projects may take the form of sculptures, exhibitions or installations, using curation itself as a medium. In its projects, IOP pursue reflection around the modes of presentation and exhibition, using text and suggestive means to add insight to their work.
Dans le monde réel, les projets de IOP peuvent prendre la forme de sculptures, d'expositions ou d'installations, ayant la particularité d'utiliser le curating comme un médium. Dans ses projets IOP poursuit une réflexion sur les modes de présentation et d'exposition, la citation et l'appropriation afin d'aboutir à de nouvelles formes hybrides.